4 Concepts you've gotta know in
order to prosper in uncertain times
insider information I’m about to share with you is what
simply don’t know
and what some others don’t want you to know.
More importantly, I'm gonna tell you how you can put this jealously-guarded information to work for you to avoid
getting stuck in a 'revolving door business.'
So be prepared to hear some candid answers you may not like. I hope you can appreciate that kind of directness because again, my commitment to you is to deliver the
truth - even if it’s not always what you want to hear.
Many of the people I've shared this information with are former failures recovering from past
scams, failed MLMs and the hype of "overnight riches" and “instant push-button profits.”
We all know people who've been hit hard by these recessionary times. With unemployment over 9% in
the US (the REAL figure is much, much higher), it's more important than ever to have more than one source of income.
We're all living in a NEW economy... and whether you realize it or not, what worked yesterday no
longer works today, and definitely won't work tomorrow.
The biggest transfer of wealth is happening right now on our planet and despite the false hope we're being force fed by the talking
heads in the mainstream media, this is one of the greatest times of opportunity... but only IF you know how to tap into it.
One of the first ways to ensure that you prosper during these uncertain times is by owning a business. These days, more and
more people are becoming home- based entrepreneurs than ever before, some by choice, and some because
they have no other choice
Maybe you stumbled onto this site by accident (or by divine intervention)...
and I don't know you or what you're lookin' for, but the fact that you’re here in the first place tells me that there's some part of you that's out there searching
for a better way...
A way to stop living life based on someone else’s terms and start living them on your own... and if you learn anything from my
story, I hope it's this; you deserve to be free (and if you're simply curious about what I'm offering to see if it's better than what you already have, that's okay too!)
I've been fortunate to learn from some of the most successful business and investment minds on the planet who have taught me how wealth creation works in
the 21st century.
Everything I've learned over the past 17+ years as an entrepreneur about creating success and freedom can be distilled and boiled down into the 4 simple
The best part is, if you apply these concepts and add in a little elbow grease (i.e. hard work), you'll literally be able to write your own ticket to whatever
lifestyle you desire.
On the other hand, if you don't apply these concepts, you'll most likely continue to struggle and spin your wheels getting you nowhere.
The 4 concepts are as follows...
Concept #1 - LEVERAGE
simple textbook definition of leverage is doing a lot with a little.
Learning how leverage works is the most important concept you need to know when it comes to
Truly understanding this concept is what separates the poor and middle class from the wealthy.
The poor learn how to use enough leverage just to get by. The middle class will wait until they can look at their life and say, “Gee, I think I’m comfortable,” and then stop adding leverage to
But the wealthy keep adding more and more leverage throughout their lives to compound their wealth.
Wealthy people understand that creating wealth involves leveraging their time and money... and that’s why they have a lot of poor and middle
class people working for them.
Robert Kiyosaki, best-selling author of the “Rich Dad, Poor Dad” series, explains how
you're either being used as the leverage that's building other people’s dreams (your job, your boss etc.)... or you learn to have leverage working for you.
In case you’re not familiar with it, he refers to this model as the “Cash Flow Quadrant”:
The quadrant(s) each of us is in is determined by where our main source of income comes from.
The most important lesson I learned from Kiyosaki early on in my career was that in order to obtain financial freedom, you’ve either gotta
be a “B” (business owner) or an “I” (investor) or both. The “E” and “S” quadrants should be avoided.
If you’re currently trading your time for someone else’s dollars
(slaving away as an employee), you can only exchange about 14-15 hours a day, and hence, you can only earn so much – to be blunt, you’re literally selling your life to someone else.
We already know that one of the best ways to leverage time is to become a business owner...
But when it comes to the home-based business industry, I see so many people out there who are
struggling simply because they haven't yet learned how to properly position themselves behind the right highly leveraged business model.
In fact, most of the time they’re running around promoting business models that pay them peanuts when they could be earning 100 times more for the same
If you've been in the game for awhile, you may already know that almost every “new” multi-millionaire entrepreneur got his or her start by promoting a high-ticket
(top tier) business model that pays you $1k - $5k commissions right out of the gate... and if you didn't know that, you do now!
I know this first-hand 'cause I've worked side-by-side with many of them behind the scenes and I know their secrets... and like I said, this site is about revealing
insider information to you.
The fact of
the matter is business opportunities are NOT created equal. Most businesses are built on a flawed business model that almost guarantees fast failure.
A lot of people fall victim to the over-hyped low ticket residual payout paying programs...
But if you think you can come online and strike it rich by joining a business that pays you a $50 commission per sale, or by promoting some
re-hashed e-book, think again.
According to the Direct Selling Association (DSA) more than 60,000 network marketing companies have been launched in the United
States alone since 1963.
Many of these were so poorly designed and managed that most failed before the public even knew who they were. But their
failures aren't a surprise when you consider that today many distributors hop from company to company when they don’t get into profit fast enough.
I've seen the cancer of attrition (people quitting) eat organizations for breakfast, lunch and dinner.
The idea of "Do it once and get paid for life" is nothing more than an empty pipe dream for most people in the home business industry.
Now, let me make something perfectly clear here... I'm not criticizing those who are currently active in this industry or in a business that's
working for them.
That's not my point here,
and there may be that rare 1 in 1000 excepti
on that can recruit a small army and build a downline that lasts for more than a few years before shriveling up completely due to the 'leaky bucket syndrome' (massive attrition)...
But the blunt truth is that most people in network marketing work like gangbusters and don't even earn what the kid at Walmart does part
time. These people waste their time and money on worthless ventures that will at best make them only few bucks a month.
Hey, I warned ya I was gonna give it to you straight up, didn’t I?
Anyways, t here are much more intelligent, leveraged methods of earning a 6-figure income in your first 1-2 years
online, which we'll talk about in a minute.
Concept #2 - SYSTEMS
We both know there's no shortage of so-called "opportunities" floating around out there.
Chances are you've been through the ringer with many of them already and either:
a.) You haven't plugged into systems that actually work...
b.) You haven't associated with people that truly knew what they were doing and were able to help you duplicate their success.
c.) You've been spinning your wheels trying to figure it all out on your own and you haven't yet generated the results that you thought were easily achievable.
The thing about business opportunities is that they're easy to join, but they can be very hard to promote... that is, if you don't know what you're doing.
Top earners have systems in place that do most of the work for them. Without a system, you don't have any leverage to create wealth.
Analyze the most successful organizations in the world and almost ALL of the energy is placed on the SYSTEM which creates the cash-flow.
McDonalds, Starbucks, Walmart, Microsoft, Ebay, Google... it's the SYSTEM.
Mickey Dees doesn't make the best hamburgers, but they've sold billions of them globally because their system is so simple that it can be run by teenagers.
It's not dependent on WHO runs it... it's dependent on its own SYSTEM. And anyone can run it as long as they can follow simple instructions.
Here's another way to look at it...
A simple light switch... To operate it, it doesn't matter whether you or I know exactly how it works and how electricity functions...
We'd get the same results if we only followed simple instructions on how to flip the switch. The light bulb goes on, right?
Of all the business “systems” that exist, franchises have been advertised as being the "most profitable. But they come with a very steep price-tag for most people, especially in today's
I mean, w
ho has a net worth of $1.5 Million and a liquid cash bundle of $250,000 just laying around to buy a sandwich shop?...
A shop proven to only eek out a measly $50,000 in profits, and only after 2 or 3 years of NO profits, having to baby-sit the thing... So it would take
(on average) 4 years just to make back your HUGE initial investment.
In other words, you'd have to work 4 years for FREE - Insane!
And that's what un-knowing people consider a "sure thing"... it's why it takes a large net worth and a quarter million in cash to just be amongst
the proud few who buy these expensive low-wage jobs for themselves. Eh, no thanks!
Now, regardless of what we think about franchises, we know that all of the successful ones in the world use some sort of systematized approach.
And the best home-based business systems leverage the power of the internet 24/7, and more importantly,
allow you as the entrepreneur to outsource your training and team development to these systems.
But as much as I'd love to tell you that it's possible to sit in your pajamas all day long and make millions without lifting a finger, that's simply not true.
Sipping margaritas on the beach? NOT!
I recently got a call from a gal who confessed that she'd tried like a bazillion online opportunities and never made a dime with any of them.
When I asked her why she joined her latest program, she said, “The sales copy made it sound so easy - you know, like I’d be sipping margaritas on the
beach by now.”
I smiled and said... “You do realize that the person who wrote that sales copy was NOT sitting on the beach sipping margaritas, right?
They were sitting in a room alone somewhere - maybe even unbathed and unshaven - slaving over writing the copy. Of course, they could've been drinkin' a
margarita while they were doing it, but who knows...”
I’m not knocking great sales copy - which is an awesome skill to have, by the way. It just really pisses me off that people aren't being told the TRUTH about what it takes to be successful.
There are a lot of "systems" online that make big claims... they claim they eliminate EVERY human variable and do ALL of the work for you
(guaranteed of course!).
So people buy into the hype that everything can be "100% automated" and that they won't have to do any work, which is frankly, bullsh*t.
Do ya know why most people aren't rich?
One word: LAZINESS
They never fully commit to anything in their lives. They dibble and dabble and try things out, but when something doesn’t work, they quietly slip out
the back door and blame their failure on the business, the system, their sponsor, their team, or their company.
Here's the deal... working from home and running an online business is an awesome opportunity. Just ask my wife who I was able to financially support
while she completed her Bachelors and Masters Degrees without having to work.
’ll tell you I worked hard. She’ll tell you I spent many long hours for many years at my computer and on the phone. But she’ll also tell you that our lifestyle wouldn't
have been possible without the internet.
My message has never changed – starting a business takes work. There's no easy overnight route or “magic button." Believe me, if there was, you can bet that I would've used it and saved myself
many long days and years of work.
Again, there are a lot of slick marketers out there that are making people believe it’s gonna be easy.
I challenge you to go out today and start an offline business. Go start a flower shop or a bakery. Go for it!
Do you think it’s gonna be easy?
Do you think you’ll earn $10,000 in 10 days?
You’ll likely spend that just getting started and work your friggin' ass off trying to get out of debt and into profit.
Starting an online business IS easier, of course. And the profit potential is much greater too. But you're still starting a business.
Just like a rocket ship headed to the moon, you've gotta be willing to put forth the effort in the beginning in order to get the momentum going in ANY
The truth is, I still WORK hard when I need to, but once my business grew to a certain level, I was able to have a more balanced life and PLAY just as
hard.... all because my system was doing all the sorting and sifting for me.
In a nutshell, here's how I've become successful working from home for almost the last 2 decades:
1. I treated it SERIOUSLY - like a business. It's never been a hobby for me.
2. I've WORKED my ass off.
3. I've became a SPONGE. I absorb anything I can as often as I can that'll help me do more and become more.
4. I NEVER QUIT.
That's it... and now I'm known as a "guru", which is absolutely hilarious to me at times!
Like I said before, most people who are promoting an online business aren't willing to lay it all out and tell it like it is in the way I'm sharing with
you... they're too damn busy using hype and lies (and just about anything else they can) to cajole people into joining their business.
But I digress...
Most systems do NOT:
* Target the RIGHT prospects
* Allow for any customization or personalization
* Promote and brand YOU as the leader
* BUILD your contact list
* Allow you to profit from multiple streams of income
* Allow you to promote your business virtually on auto-pilot
On the other hand, a proven system gives you the ability to accomplish everything above in order to
attract the cream of the crop and eliminate the majority of tire kickers.
The bottom line is there are people making A TON of money right now with systems, but as with a many things in life, there's a right way
and there's definitely a WRONG way to use them.
I'm gonna help you avoid the trap I see a lot of newbies fall into. The first thing to recognize is that
your system is NOT the first step in the sales process.
Any top earner in the industry will tell you that they don't use replicated systems on the front end of their business...
The problem is that many home-based business owners are following people that may mean well, but they're teaching outdated or ineffective marketing strategies
that just don't work.
Top earners all know that the very FIRST step in the "sales" process is always YOU... which leads me to the next concept... this is by far
one of the most important pieces of the puzzle I can share with you...
Concept #3 - PERSONAL BRANDING
If you want to build your
business on the proper foundation, then it's important to understand the concept of personal branding and how it's used properly.
In case you're not familiar with this terminology, personal branding simply refers to
what differentiates you from everybody else.
It's also referred to as YOU Inc. and allows you to attract the right people to join you in your business.
Today, people have less and less time available, plus they're faced with an ever expanding sea of choices when it comes to money making opportunities.
This combined trend has forced them to develop a default methodology for making decisions about who to buy from, who to get advice from, etc.
For most of us, the natural default we use when we're forced to make an important decision is to seek out a specialist or an expert because they know more.
This business is still, and always will be a relationship business. People join PEOPLE and personal branding is about positioning yourself as the
expert and the leader that people will naturally be attracted to want to give their business to.
As I mentioned earlier, most people in the home business industry use the wrong approach.
They pitch their opportunity first using a replicated website that only talks about how great their business is or how great their products are...
But if you're promoting the same cookie-cutter website as everyone else, you're not giving your prospects any reason to join you. In fact, they won't even
know who you are. For all they know, you're just a replicated website without a real person behind it.
Now, there's a place in the marketing process for replicated websites, but just understand that they do nothing to BUILD TRUST or give good reasons as
to WHY your prospect should join with you as their sponsor.
Instead, you need your own personal website (like this one) that gives your prospects plenty of compelling reasons to join YOU. This is how you differentiate
yourself from the competition.
Back in 2006, I wrote a step-by-step course called,
"The Attraction Marketing Blueprint" in which I've taught thousands of entrepreneurs how to build a business online
using personal branding and attraction marketing strategies.
In fact, s
ome of the biggest names in the home business industry were my students early in their career before personal branding became an
Honestly, the value of the information you are literally GIVING people simply
cannot be put in words. Just ONE crucial thing I learned from you about
attraction marketing has resulted in me being able to build a Massive brand
in the network marketing industry, and growing a business from $300 a month
to doing over $75,000+ a month in 14 months on the Internet.
That CAN NOT be taken lightly...and I truthfully owe you big time my friend.
The knowledge you shared with me, and the instruction you gave played a
direct part in that. Thanks for being you, thanks for empowering our industry,
and teaching people the real deal stuff when it comes to being a true success."
Your friend, Jonathan Budd